The base of what you do. The why. The mission. The vision. Your core values. The roles you play within your company. Only when you truly understand where are you coming from and why are you doing what you are doing, you can begin the process of creating the best solution for your clients. The one that will get you what you want, because you will give them what they want.

Now it’s time to redefine your offer. When you understand who you serve and how to get them, you need one last thing: an offer they can’t refuse. You will be able to build that offer and rebuild it as many times as you need in order to be successful with your sales.

When you have 1+ million of annual budget for your ads and your marketing and your sales team, you can set up more than 1 target. Before that you have to focus on the best client that needs your service or product right NOW! And it’s not just knowing who they are. The magic happens when you understand them deeply.

When you do understand your ideal client, you will find the path to reach them. But not just the path. I am talking about THE PATH. The one that will cost you less time, less money, less energy and will bring you more results than ever before.

I truly believe that by following the 4 steps before, you will already transform your sales from “zero to hero”. But if you truly wish to exceed all the expectations, adding selling skills will boost it beyond your wildest imagination. If the goal before was 10X, now it becomes 100X.